PATHIRED
The PATHIRED podcast explores the heart of workforce development—what it is, why it matters, and how it connects industries, organizations, and individuals. From strengthening communities to addressing the evolving needs of fields like technology, trades, and construction, workforce development is the foundation of economic growth and career success.
Join Workforce Development Consultant Daisy Saulls and expert guests as they share what's working, tackle challenges, and discuss innovative solutions driving workforce transformation. Along the way, hear inspiring and nontraditional career journeys that highlight the diverse paths people take in this dynamic ecosystem. Discover how workforce development shapes our communities and helps build a stronger future for everyone.
PATHIRED
Workforce Development: The Importance of Brand Storytelling in Workforce Development with Brian Tinsman
Daisy Saulls and Brian Tinsman, Co-Founder of POUNCE Solutions, discuss the multifaceted nature of workforce development, emphasizing the importance of brand storytelling, communication, and trust. They explore how organizations can better engage their workforce, the significance of understanding internal culture, and innovative approaches to address workforce challenges. In this interview, Brian will share macro and micro insights on how brands can better market to their target workforce, and how morale and communication issues may be impacting your hiring and retention efforts.
ABOUT BRIAN TINSMAN
Brian Tinsman is a marketing strategist and storytelling leader with a track record of helping brands elevate their visibility with key audiences, including potential workforce. As the former lead storyteller for the Washington Commanders, Brian has translated that engagement expertise into helping organizations across industry, government and nonprofits build meaningful relationships with their audiences, and inspire them to take action.
Brian recently oversaw marketing and communications for Loudoun Economic Development, which addressed historically low unemployment in Northern Virginia by becoming a leader in workforce development. In 2021, the International Economic Development Council cited those efforts in naming Loudoun Economic Development its prestigious EDO of the Year.
As the co-founder of POUNCE Solutions, Brian helps organizations craft compelling narratives, increase visibility, and drive the bottom line. POUNCE Solutions was recently named the Loudoun Chamber’s 2024 Virtual Small Business of the Year.
ABOUT PATHIRED
PATHIRED is a 501 c(3) focused on building stronger communities through strategic workforce development, education, and economic development initiatives. We believe in the power of connection, innovation, and collaboration to drive meaningful change in workforce development. By bridging the gap between community needs and business objectives, we explore and promote strategies that create impactful solutions for individuals, organizations, and entire communities.